Last-minute shoppers in Gloucester were out in force yesterday as traders were urged to make the most of the bumper crowds.
Stores in Gloucester saw one of their busiest days of the year yesterday.
And now they are hoping extra opening hours and Boxing Day sales will boost their Christmas profit.
Retailers are hoping to take advantage of Boxing Day falling on a Saturday.
Sainsbury’s Northgate store in Gloucester was due to open its doors an hour earlier today and will be open on Boxing Day.
Duty manager Graham Bocking said: “We’ve lost money because of the new Quays store. But we expect to be very busy over the Christmas period with extra staff on overtime.
“We do cater for last-minute Christmas shopping and hope our three-for-two discounts across a wide range of festive products entice customers into the store.”
A recent survey by Sainsbury’s revealed eight per cent of Christmas shopping in the South West was left until Christmas Eve.
Asda’s Gloucester store in Bruton Way has been open 24 hours and will be open until 6pm tonight.
The supermarket claims its round-the-clock deliveries mean shelves will always be full.
Store manager David Price said: “There has been a real difference this year. Home shopping has increased 25 per cent. We have 50 more staff across our store this year. Since Woolworths closed music, video console game sales have shot up.
“We’re seeing customers arrive later in the mornings and more at night because of poor weather.
“People are looking for value for money and we are able to offer that.”
Mark Owen, chairman of the Gloucester branch of the Federation of Small Businesses and Marketing Gloucester Ltd, stressed the importance of taking advantage of Boxing Day sales.
He said: “Businesses in Gloucester have done extremely well considering the current economic conditions. We have seen a positive knock-on effect from the addition of the new Gloucester Quays shopping centre.
“It is going to be a tough 2010 and it is important businesses in the town centre take advantage of the increased footfall this Christmas.”

